Blog posts

You can use your blog to build trust with your existing and potential customers. Every post is a chance to show to the masses what you know, building your credibility.

Because people can post comments and interact with you when they read through these articles, they also get to know you from your responses, and then trust you enough to buy from you.

This continued reader engagement is also a huge help for search engine optimization (SEO) too.

More information on SEO can be found here:

Guide to Search Engine Optimization

Your theme dictates how your blog is visually presented, however, your ‘blog’ and ‘blog articles’ are actually created and managed from outside of your theme settings and inside the Shopify admin area:

Tip

It’s often the case that a blog and an article are confused as being the same thing. They are different things and will affect the way your content is displayed.

A blog contains articles, much like a conversation on Facebook or WhatsApp contains messages.

A common misconception is that a new blog needs to be created each time something new needs to be said, however going on the description above, you can see that you can have a single Blog and then go on to create many regular posts called articles within that Blog.

Displaying Blog and Articles on the Storefront

Having already made your Blogs in the Shopify Admin space, you can then navigate to your theme’s customization area and link things up to your storefront:

  1. Admin

  2. Online Store → Themes → Customise

  3. Sections

  4. Add sections

  5. Blog → Blog Posts

Here, you can edit a variety of options including header, image size, amount of blog posts to display and color schemes.

Heading

Give your blog section a heading (This can be different to the actual blog’s title but this is just plain text, so can't include any bold or italic text.)

Blog

Here is where you can select which blog to feature, change or remove.

Posts

Drag the slider to select a value between 1 and 4 - displaying an introductory taster of your latest articles (posts).

Tip

It's possible to have multiple 'Blog' sections, with content from different blogs.

Show post images

Offers a Hidden/Visible Toggle

Show view all button

Offers option to view all blog posts

Show author name

Offers a Hidden/Visible Toggle

Show dates

Offers a Hidden/Visible Toggle

Image Size

Resizes your images, to match different aspect ratio sizes, for different visual effects:

Creating the first blog and article

Further reading: Shopify have a series of great guides to help get you started - Create your blog

Writing blog posts

Managing comments