When you have an active password on your storefront, your password page is the first thing your customers will see if they visit your store’s domain name.
Having this “layer” in place ensures only customers who know this password can see your storefront (the storefront being behind the password page). You can customize your password page so it is in keeping with your branding and choose a message to show to your customers.
Please see this Shopify guide on setting up your password page:
Online store → Themes → Customize
From the dropdown page selector, choose “Password page”
You would firstly follow the above steps under “how do I view my password page”.
Then select “Content” from the left-hand settings panel
Alters the text color on your password page. The following example uses the color red to clearly show the areas affected
Alters the background color on your password page. The following example uses the color blue to clearly show the area affected
Add an image by choosing “select image”
Here is how your password page will look depending on whether you choose to display a logo image:
Change the size of your logo by using the slider. Select values between 100px - 400px.
This refers to the main piece of text on your password page - the Shopify platform dictates that this resides in your admin area settings:
Online store → Preferences
Password page → Message for your visitors
Enter your preferred message in the text box
Toggle whether your social media icons are shown or hidden.
Add an image by choosing “select image”.
Choose an overlay value which blends well with your chosen image.
Select between 0-95%
Toggle your newsletter signup box’s visibility
Alter the newsletter form heading text