Social Media

Link up your social media accounts, and enable social sharing on your store.

Social media is an essential tool for your business and provides a near-instant opportunity to connect with your customers (and vice-versa). Market products, promote your brand and foster new business. Answer questions, obtain feedback about customers’ experiences, either directly, or indirectly.

Speed and convenience are two huge benefits of social media versus conventional email and print.

An active presence on social media establishes trust and an “always available” stance when it comes to customer support. These days, quality customer support, in particular, is more crucial than ever and should be placed squarely alongside the product itself in terms of importance.

Praise and negative feedback left by customers on public social media should always be responded to swiftly and professionally. This serves to increase transparency and impact interactions in the most positive way.

Getting started

Your theme is capable of integrating the following hugely popular Social media channels:

  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • Vimeo

  • Flickr

  • Pinterest

  • TikTok

  • Snapchat

  • Houzz

  • Tumblr

  • LinkedIn

To link your social media accounts to your store, head to:

  1. Admin

  2. Online Store → Themes → Customize

  3. Theme settings → Social media

4. You will then see the list of social media link entry fields:

Here you can add in the social networks of your choice. Once entered, these will appear in the “Top bar” of your store’s header and/or the footer / social media section, depending on your settings.


If a link is not added to the link box, the respective social media icon will not display. Only when a link is added will the icon display on the storefront.

Social media links should follow the format shown in the example

Social Media Sharing

Please note this is not controlled via the theme, but can be set in the Admin space:

  1. Admin

  2. Online Store → Preferences

  3. Social Media Sharing image

You can find more information relating to this in the guide below:


Make sure you have added your social media links first: How to get started.

Displaying the Instagram feed as a Section

From June 29th, 2020, Instagram is revoking its Legacy API, preventing any Shopify theme from being able to use a native 'Instagram' Section as part of the default theme.

There is still the option of using a free app to bring in your latest Instagram images - please see below for more details:

Further reading:

For more information, read Shopify’s help guide: